How to Write a Press Release

Hi CEO's I wanted to share some tips I got from my friend Heather Fuller from E Release. She writes press releases and does PR. You can find her by doing a Google Search for "Press Release Services".

Any way definitely check out her website if you are a business owner or entrepreneur and you want to learn how to write a press release or have her do it for you.

The cost is excellent. They will write it for $299 500 words or less. When you think about the 30,000 people who may see it you can see this is just pennies...

She can also do the sending of the release for $399 and you save $99 when they do both the writing and release for just $599.

There are many excellent PR people and this service is just an affordable alternative until you have the budget for a full time PR rep.

I found it very helpful and I hope you do too.

How to Write a Press Release
Planning Begins Before You Write a Press Release

While no one can guarantee your press release will be published or used for an article, there are things you can do to improve your chances. The biggest obstacle to most press releases is the release itself.

When writing your press release, it should be:


Concise - editors receive hundreds of press releases a week (perhaps more) and appreciate releases that are brief and to the point.
Well-written - a good way to ensure your press release ends up in the waste basket is: bad spelling, poor grammar, and illogical or unsubstantiated claims.
Factual - stick to logical and substantiated claims, avoiding statements of belief: we're the best, the cheapest, etc.
Honest - avoid the padded quotes by company officers; even if they are experts, they come across as biased. If used, stick to the facts.
Timely - if your press release isn't topical, consider incorporating it with a recent news event -- but don't stretch it.

Questions to consider before you write a press release:


Who is the preferred audience of your press release?
What do you want readers to take away from your press release?
What does your press release provide: invaluable information or just another offer?
What is the support or justification for the information in your press release?
What is the tone of your press release?
Are you aware of possible pitfalls or areas to avoid?
What do you want to accomplish with your press release: increase business, disseminate information, or both?

Does the press releases lead (opening) address or answer the basic tenets of journalism:


who
what
when
where
why
how

PS:

Here is Heather's contact info and be sure to tell her I sent you.

Heather Fuller

Associate Editor

eReleases Press Release Writing

and Distribution Services

http://www.ereleases.com

hfuller@ereleases.com

Toll-free: 800.710.5535

Tel.: 410.679.1792