Wednesday, December 19, 2007

What Will Make Your Business Fail?

Your Business can succeed or fail based on you developing a successful business model which clearly defines the costs of delivering your product and or service. You also need to stay on top of what your customer wants, your competition and clearly see the laws of supply and demand pertaining to your market and immediate influences.

Successful business models are seen everywhere with Blockbuster Video, Walmart and Costco. These companies have mastered the arts of supplying what consumers want at prices they are willing to pay and then have duplicated these business models enough times to capture the major market share.

Most of us blogging are small business owners peddling products we hope to sell to people we meet online. I am suggesting that some small business owners do not have a business market for their products and or services and thus need consulting services and marketing partners to create a demand for their products.

A direct sales pitch normally is a turn off and does not work. However when a consumer hears third party via a testimonial about some wonderful product thus it is easier to sell the product because a demand was created. StellarVision.TV can be the place your product and or service gains affordable media and market attention.

Small business owners have to constantly drive hard work to create new customer bases for their products and services. I am speaking mainly of MLM Multilevel Marketing Companies, Motivational Products and things you would typically see on late night TV.

I think these products and or services are great and I am a fan of late night TV but I am not the norm. I am an impulse buyer who is really the target demographic a MLM or MP company should target.

So how do you find these people, get them interested and then get them to buy? Infomercials and Talk Shows that display the products, inventors and amazing benefits with out pressure.

One innovations from Late Night TV I tried was Proactive Solution. It really worked for me unlike my lost Pet Rock that took off, made money and fizzled.

As a successful business owner you should consider what will make your business fail? What obstacles will you face? Who is your competitor and who is your customer? Is there sufficient demand for your product? What vehicle will you use to keep the benefits of your product in the eye of the public?

For motivational speakers who sell personal development products their business success with one product can be short lived because once the masses purchase the product there is no more demand for that product and thus another must come along normally not with the fizz of the first.

So as small business owners, entrepreneurs and writers of blogs attempt to be successful at what we do we must consider what will make us fail? With our eyes open for competition, quality and demand we can stay ahead of the laws of supply and demand and maybe even beat them by predicting what we invent that our customers will value.

If you have a challenge Stellar Enterprise offers consulting services that can help you develop systems such as customer surveys which will identify your customers and other potential targets as we have found it is just much easier and faster to ask them directly rather than to find out the hard way what they don't want!

So tell me what you do and what you think? If you are successful feel free to share why. Feel free to share any challenges or opinions about my post.

1 comment:

Anonymous said...

Business Models and Business Plans are essential to success.

Modeling a successful company and getting a mentor or consultant can also help tremendously.