CEO and founder of Stellar Enterprise Michael E. Parker teaches that CEO's must understand the fundamentals of business and especially his teaching on Value-Centered Management. His theory is that if companies would focus on what a customer values and what the customer wants, when they want it and at a price they are willing to pay for it businesses would be more profitable.
Here recently Apple's CEO Steve Jobs reduced the prices of his iPhone from $599 to $399 to boost sluggish sales which have now caused a backlash from customers who have paid the higher prices. Jobs is offering a $100 rebate to those customers but the public is still steaming over the change.
Understand what a customer values comes from knowing your customer and key client focus groups where information is gathered on price tolerance's and demands. Parker's new book "Who Said So" which will be released by Wiley Publishing January of 08 claims to teach corporate America what he learned at Toyota and in opening 7 diverse companies over his impressive career.
Pre orders for Who Said So can be placed on Amazon.com
For information on Value-Centered Management log on to www.valuecenteredmanagement.com
To sign up for Parker's You Are a CEO program log on to www.youareaceo.com
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